Phillip Morris Bangladesh

Key Responsibilities:

• Served as the primary point of contact between Phillip Morris Bangladesh and Spellbound Leo Burnett, ensuring seamless communication and collaboration.
• Developed a deep understanding of Marlboro’s brand values, target audience, and market objectives, aligning them with every campaign we executed.
• Regularly met with the client to discuss campaign performance, address concerns, and present future strategies for market growth and brand engagement.
• Worked closely with the client and internal teams to develop strategic campaigns, ensuring Marlboro’s brand message was effectively conveyed.
• Managed the execution of product launches, retail promotions, digital activations, and brand awareness initiatives, maintaining alignment with Marlboro’s global identity.
• Ensured that all marketing activities complied with local advertising regulations and aligned with Phillip Morris International’s brand standards and guidelines.
• Collaborated with legal teams to monitor tobacco advertising policies, ensuring campaigns remained compliant while achieving maximum market impact.
• Led internal brainstorming sessions to generate innovative ideas for campaigns, ensuring the Marlboro brand stayed relevant and impactful in the market.