Made in Bangladesh
- Client Name Bangladesh Foreign Trade Institute (BFTI).
- Role Project Manager.
- Type of Service International PR.| CNN
- Designed and implemented a PR strategy to highlight Bangladesh’s manufacturing capabilities, economic growth, and trade potential.
- Acted as the primary liaison between CNN, BFTI, and internal teams, ensuring seamless communication and alignment.
- Managed relationships with government officials, industry leaders, and export-oriented businesses featured in the campaign.
- Supervised the development of sponsored content, ensuring it adhered to CNN’s editorial guidelines and accurately portrayed Bangladesh’s economic achievements.
- Reviewed and approved creative assets, including articles, videos, and promotional content.
- Coordinated on-site filming and interviews with key stakeholders across multiple industries.
- Managed the project budget, ensuring efficient allocation of resources while maximizing the campaign’s impact.
- Worked with service providers to optimize costs without compromising quality.
- Ensured consistent messaging and branding throughout the campaign, reflecting Bangladesh’s position as a competitive exporter in the global market.
- Worked with the communication team to amplify the campaign’s reach across social media and other platforms.