Evergrowing Bangladesh
- Client Name The City Bank PLC.
- Role Project Manager.
- Type of Service International PR
- Developed a comprehensive project plan with timelines, deliverables, and resources.
- Coordinated between The City Bank PLC, Al-Jazeera’s media team, and internal
- stakeholders at Spellbound Leo Burnett to ensure seamless communication and alignment.
- Ensured that the campaign reflected The City Bank’s vision of economic growth and development within Bangladesh.
- Collaborated closely with Al-Jazeera’s production team to ensure content quality met global standards.
- Managed relationships with external vendors for logistics, production, and event execution as required.
- Provided creative direction for key PR assets, including video stories, articles, and social media content.
- Reviewed and approved campaign deliverables to ensure accuracy and consistency with the brand image.
- Prepared detailed reports on campaign outcomes and insights for The City Bank PLC’s executive team.