Dhaka Bank PLC.
- Campaign Name AHEAD WITH THE HEADLINES.
Key Responsibilities:
- Assisted the Account Director in formulating the strategic approach for the campaign, ensuring that every aspect was executed flawlessly
- Facilitated brainstorming sessions with the Creative and Art Direction teams, ensuring the campaign messaging was aligned with Dhaka Bank’s brand values.
- Coordinated with media houses to secure premium advertising slots in the biggest national newspapers, ensuring maximum visibility on the very first day of 2019.
- Ensuring that Dhaka Bank’s title sponsorship announcement was celebrated effectively, setting the tone for a successful partnership, and a promising new year