Bangladesh – A Vision Realised

  • Client Name BEACON Pharmaceuticals PLC
  • Role Project Manager.
  • Type of Service International PR
VIEW PROJECT
  • Campaign Strategy and Planning: Developed and aligned campaign strategies to promote BEACON Pharmaceuticals and the broader message of Bangladesh’s industrial progress on a global platform.
  • Stakeholder Coordination: Managed communication among key stakeholders, including BBC StoryWorks, BEACON Pharmaceuticals, and the internal creative team at Spellbound Leo Burnett.
  • Content Supervision: Ensured the content creation and storytelling aligned with BBC’s editorial standards while effectively highlighting BEACON’s achievements and contributions to Bangladesh’s healthcare industry.
  • Timeline and Deliverables Management: Monitored the project timeline to meet deadlines, ensuring seamless coordination between production teams and external partners.
  • Budget Oversight: Controlled the campaign budget to maximize impact while maintaining financial discipline. Performance Tracking and Reporting: Collaborated with the BBC sales team to track campaign performance, audience engagement, and brand visibility, providing insights to stakeholders for post-campaign evaluation.