Aman Cement Limited
- Campaign Name Somvabona Simahin.
Key Responsibilities:
- Collaborated closely with the client to align the campaign objectives with AmanCem’s brand vision of inspiring greatness.
- Proposed the concept of an exclusive global travel campaign, starting with the FIFA World Cup as a key touchpoint, which resonated with the target audience.
- Designed a strategic roadmap to ensure the programme created both tangible sales outcomes, and intangible emotional connections with stakeholders.
- Strategically crafted communication touchpoints during the trip to enhance brand engagement, ensuring that participants felt appreciated and motivated.
- Maintained strong client communication to keep AmanCem aligned with the campaign’s progress and performance metrics.