Objective: Manage and execute the Olitalia Healthy Kitchen Contest to promote brand visibility and health awareness, ensuring a successful event that meets marketing and engagement targets.
Key Responsibilities:
Develop a comprehensive project plan, including timelines, budgets, and resource allocation.
Define project goals, KPIs, and success criteria in alignment with the brand’s objectives.
Plan and manage event logistics, including venue selection, branding materials, and participant management.
Coordinate on-site activities to ensure the event runs smoothly and meets health and safety regulations.
Develop and implement a targeted promotional plan to attract participants, including social media campaigns, press releases, and collaborations with food bloggers.
Manage the design and distribution of contest-related materials (e.g. brochures, flyers, and digital ads).
Assisted the Account Director in formulating the strategic approach for the campaign, ensuring that every aspect was executed flawlessly
Facilitated brainstorming sessions with the Creative and Art Direction teams, ensuring the campaign messaging was aligned with Dhaka Bank’s brand values.
Coordinated with media houses to secure premium advertising slots in the biggest national newspapers, ensuring maximum visibility on the very first day of 2019.
Ensuring that Dhaka Bank’s title sponsorship announcement was celebrated effectively, setting the tone for a successful partnership, and a promising new year
Collaborated closely with the client to align the campaign objectives with AmanCem’s brand vision of inspiring greatness.
Proposed the concept of an exclusive global travel campaign, starting with the FIFA World Cup as a key touchpoint, which resonated with the target audience.
Designed a strategic roadmap to ensure the programme created both tangible sales outcomes, and intangible emotional connections with stakeholders.
Strategically crafted communication touchpoints during the trip to enhance brand engagement, ensuring that participants felt appreciated and motivated.
Maintained strong client communication to keep AmanCem aligned with the campaign’s progress and performance metrics.
Served as the primary point of contact between Phillip Morris Bangladesh and Spellbound Leo Burnett, ensuring seamless communication and collaboration.
Developed a deep understanding of Marlboro’s brand values, target audience, and market objectives, aligning them with every campaign we executed.
Regularly met with the client to discuss campaign performance, address concerns, and present future strategies for market growth and brand engagement.
Worked closely with the client and internal teams to develop strategic campaigns, ensuring Marlboro’s brand message was effectively conveyed.
Managed the execution of product launches, retail promotions, digital activations, and brand awareness initiatives, maintaining alignment with Marlboro’s global identity.
Ensured that all marketing activities complied with local advertising regulations and aligned with Phillip Morris International’s brand standards and guidelines.
Collaborated with legal teams to monitor tobacco advertising policies, ensuring campaigns remained compliant while achieving maximum market impact.
Led internal brainstorming sessions to generate innovative ideas for campaigns, ensuring the Marlboro brand stayed relevant and impactful in the market.
